Southwest Rebrand

The Southwest Rebrand is a project that I undertook to redesign the branding and visual identity of Southwest Airlines. The goal of this project was to create a fresh and modern look for the airline while still maintaining its core values and identity. I wanted to create a new logo, color palette, typography, and overall visual style that would resonate with Southwest's target audience and reflect the airline's commitment to customer service and fun. The rebrand also included a new air carrier design, marketing graphics, and merchandise designs to create a cohesive and engaging brand experience for Southwest Airlines customers.